It Started with a Really Messy Spreadsheet
Back in 2023, our founder was running a small consulting firm here in South Korea. Every month meant hours of copying numbers between different sheets, fixing formulas that somehow broke themselves, and trying to remember which version was the "real" budget.
Sound familiar? We thought so. That frustration led to late nights building something better – a system that could handle the repetitive work while keeping the flexibility small businesses actually need.
What we learned: most budget automation tools are built for huge companies with dedicated finance teams. Small and medium businesses needed something that just worked without requiring a PhD in accounting software.